When you use the Services, we automatically collect some information. We may collect information about your usage of and activity on our Services. When you visit our websites, information we may automatically log includes, for example, your operating system, Internet Protocol (IP) address, access times, browser type and language and the website that you visited before visiting our website. When you use our devices, download and use our applications, or access the Services from your device, we may also log information related to your device and your use of our applications and Services. We may log, for example, the date you activate your device, your location, phone number, device type, serial number, device identifiers (e.g., IMEI, MEID, serial number, CID, MID and MCC ID Number or SIM card ID), the types and versions of mobile operating systems on your device, applications and software you install and use and how you use them, content you view or use and time-stamped logs of data exchanges. If you use the Services to back up and store your device data and content with an independent third party service provider, we will collect certain information needed to help restore your data and content to your device, such as your device settings and the names of files and applications that you wish to back up.
We may also log information about you using web beacons, cookies, local shared objects (LSOs) and similar methods (examples of which are defined below). We may automatically link any of the information that we collect about you using these methods to information that you provide us and any other information that we collect about you in accordance with this Policy.
- Web Beacons. Web beacons are electronic images we may use on our websites or in our emails to deliver cookies, count visits and understand usage and campaign effectiveness, such as whether you open and act on an email that we send you.
- Local Shared Objects (“Flash Cookies”). We use local shared objects, also known as “Flash Cookies”, to store your preferences, such as volume control, or to display content based upon what you view on our websites in order to personalise your visit. Flash Cookies are different from other cookies because of the amount and type of data collected, and the way in which data is stored.
- Others, including third party analytics service providers and third party ad service providers, as described in the section below, may also automatically collect the same or similar information about you and your device when you use the Services, including personally identifiable information about your online activities over time and across third party website and applications.